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And it all starts here…

As I mentioned in my about page, I’m going to choose, buy and follow to a tee a program showing me how to build an online business.

There are plenty of such programs online and, for some reasons, their ads keep following me on almost every website I visit.

My first step will be to decide which program to follow.

I’ve done my initial research, and from what I understand we need two things to make money online:

  • An offer
  • An audience to sell our offer to

Concerning the offer, it can be:

  • Other people products where we earn a commission (affiliate marketing)
  • A digital product we create ourselves
  • A service, like article writing
  • A marketplace, like an e-commerce store

I’m not very keen on the idea of selling my time, so offering a service is probably not something I’m willing to do.

Also, I don’t have any interest in managing product stocks, so an e-commerce store isn’t going to be a good fit either.

My choice will therefore be between selling other people products in exchange for a commission (affiliate marketing) or creating and selling my own digital product.

Affiliate marketing sounds like a good idea – however I’m a bit afraid of competing against experienced affiliate marketers. If we are thousands trying to sell the same product, why would anyone decide to buy it through me instead of through someone else?

On the other hand, if I sell my own digital product, then it may be other affiliates who will be competing between them to sell it for me 🙂

Of course, there is another difficulty, and not a small one: creating that product, finding how to sell it, how to deliver it, how to deal with support requests, refunds etc. looks like a lot of work.

I’m not afraid though – I’m hard working and very motivated.

Concerning building an audience, from what I understand, it can be through:

  • Blogging
  • Advertising
  • Email newsletter

Building an audience through an email newsletter sounds very appealing to me – is it really possible to build an online business focusing on sending emails?

Very probably, after all, I’m getting a lot of emails from companies trying to sell me their products.

Well, here it is… now I need to pick a program to follow!

And I’ll reveal which one in my next post – thanks for reading…

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